MakeFashion Edu · Advocacy by Design
SIFT Fact Check
Before a claim goes on your runway piece, run it through SIFT. One sheet per claim.
Designer: Date:
The claim I want to put on my piece
Example: "The fashion industry is the 2nd largest polluter in the world."
🛑 Stop
Where did I first hear this? How sure am I that it's true, from 1 (a guess) to 5 (certain)?
🔍 Investigate the source
Who is telling me this, and what do other people say about that source?
🔎 Find better coverage
What do at least two other trustworthy sources say about the same claim?
Source 1:
Source 2:
🔗 Trace it back
Where did the claim originally come from (study, speech, photo, statistic)? Does the original say what everyone claims it says?
Verdict
- Solid — I can put this on my piece as-is
- Partly true — I'll adjust the wording to what I can back up
- Busted — I'm dropping it (and I know something true to say instead)
What my piece will actually say: