MakeFashion Edu · Advocacy by Design
Client Brief
Design for someone who isn't you. Read your client story, then work through the brief like a pro studio.
Designer: Date:
My client
Who am I designing for, and what do they need the world to know?
What matters to them
List three things your client cares about that should show up in the design.
Element decisions
Color — and why:
Line — and why:
Shape — and why:
Texture — and why:
"Pink is my favorite color" is not a reason — "pink reads friendly, and the shop wants new customers to feel welcome" is.
Where the light goes
Sketch the outfit. Mark where lights would go and what they're saying — do they glow, blink, spell, or point?
Present it
- I explained each element choice with a reason from the client's story
- Someone else could look at my sketch and guess the client